Partner program

Turn the leads you can't take into recurring revenue.

Partner with How We Convert. When a prospect is too small for your retainer, send them our way. They get the expert help they need. You get paid. Everyone wins.

Apply to partner See how it works
Your commission
15%
of your referral's first month. Paid once they start with us.
Example: $142.50 per Accelerate Program referral
Why it works

A win for your lead. A win for you.

The lead
Gets expert help, not a dismissal.
Instead of being turned away, they get guided to a program that fits their budget. They learn to run profitable paid social in-house with 90-day expert support.
You
Get paid for the intro.
Earn 15% of the first month's subscription for every referral. The commission refunds your lead acquisition cost and turns rejected leads into pure margin.
Who this is for

Built for agencies. Open to anyone sending good leads.

Paid social agencies
You regularly turn away leads that are too small for your retainer model.
Marketing consultants
You advise on strategy but don't execute paid media. You need a trusted referral for that piece.
Freelancers and contractors
You do creative, web, or SEO work and your clients ask for paid social recommendations.
Past HWC members
You've been through the program and want to earn commission by referring other businesses.
The process

How the partnership works.

01
Apply
Submit the form below. We review applications within 48 hours.
02
Get your link
Once approved, you receive a unique referral link that tracks every introduction.
03
Send leads
When a prospect is too small for your retainer, share the link. We take it from there.
04
Get paid
When your referral signs up, you get 15% of their first month within 7 days.
Apply

Ready to partner?

Or
Book a partner call instead →
Questions

Common questions.

How is the commission paid?
Via Stripe, within 7 days of your referral's first payment. You receive 15% of their first month's subscription — that's $142.50 per Accelerate Program referral, or $127.50 per Scale Ongoing referral.
Is the commission recurring?
No, it's a one-time payment on the first month. Clean, simple, no ongoing reconciliation needed.
How do you track referrals?
You get a unique referral link when you're approved. Anyone who books an intro call through your link and signs up is attributed to you. We also accept manual introductions by email if you prefer.
What kind of businesses should I refer?
Ecommerce brands or lead generation businesses spending (or ready to spend) $5k to $10k a month on paid social. They should be willing to take the work in-house, not looking for someone to manage their account for them.
Do I need to be an agency to partner?
No. Anyone who sends qualified leads can partner with us. Agencies are the most common fit, but consultants, freelancers, and past HWC members are all welcome.
Can my referrals mention my name?
Absolutely. Manual attribution works perfectly. If they mention you on the intro call or in the form, you get credit regardless of which link they used.

Stop leaving money on the table.

Every rejected lead is a missed commission. Start referring, start earning.

Apply to partner