ThumbStop · by HWC
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I write it like I'd write a message to a friend who runs ads. No fluff, no filler, nothing you couldn't share with your team.
I started ThumbStop because I kept having the same conversations with business owners — people who were smart, working hard, but running blind on their ad accounts. I figured if I wrote down what I actually tell them, someone else might find it useful too. That's it. That's the whole thing.
Everyone's panicking about automation. I get it. But my honest take is that the brands doing well right now aren't fighting the algorithm — they're feeding it better stuff and making smarter decisions about what to keep control of.
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I used to say: just run paid, use organic as a static showcase. Then I looked at the data for 2026 and had to admit that advice was getting stale. This edition is me working through what I got wrong and what I think now.
Read this edition →Free. Monthly. Written by a real person who works in paid social every day and is still figuring it out.
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